REDMOND, Wash. — March 14, 2008 — Microsoft Corp. today announced plans to acquire Rapt Inc., the leading provider of advertising yield management solutions for digital media publishers. Rapt’s technology, along with its information and advisory services offerings, will become key components of the Atlas Publisher Suite, part of Microsoft’s Advertiser and Publisher Solutions Group. […]
I'm Allen Hsieh, a management consultant currently based in Shanghai, China. I'm especially interested in the IT & Web2.0 business and track
mergers & acquisitions in this industry. Hence this blog... I hope you find it useful!
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