Dell is announcing today that it will partner with WPP, who will join Dell to create a new global integrated marketing and communications agency.

Together with the WPP agency, Dell is creating a new marketing model designed to further propel Dell’s growth. We’ve been calling this “Project DaVinci” because we’ve been looking for the combination of artist and scientist – an agency that has both the creative horsepower and ability to measure the business impact of their work.

The agency will be charged with building shareholder value via programs that are centered on “creativity with a business purpose”. We believe this is the first time a global client and agency have come together to redefine the “agency” on such a scale.
(Full Press Release…)

Dell - http://www.dell.com/
WPP - http://www.wpp.com/